Substance in Design

Courtesy of Hyundai

Allegorithmic develops the reference tools for creating next-generation PBR (Physically Based Rendering) material content: Substance Painter, Substance Designer and Substance B2M. Substance Source, our physically based material library, is rapidly expanding and counts hundreds of materials ready to use for professionals of transportation and product design.


As real-time product visualization and Virtual Reality are becoming part of the product development and experience, more and more designers are adopting our software which integrates seamlessly with Unreal Engine and Unity. Substance PBR materials are cross-platform by definition and further integrations include V-Ray, Maya and CATIA.


Allowing designers to take product visualization to a new level, Substance is becoming the reference in industrial design. Companies including General Motors, Samsung and Louis Vuitton have already chosen to use Substance in their daily workflow.

Made with Substance

User Stories

Industrial Design: Injecting Realism with Substance


From power drill to shoes, Iskander is able to texture objects with a level of realism rarely achieved in 3D. Read Iskander’s interview explaining how he uses Substance.

The Art of Car Material Rendering by Jack Darton


If you are as passionate about cars as Jack Darton, be sure to check out his interview and learn how he uses Substance in his car rendering projects!

VR Car Configurator, Fueled by Substance


We had the opportunity to show a great VR experience at the Paris Motor Show Innovation Forum at Paris. The whole experience was created by Han YU to demonstrate the capabilities of VR headset for interactive product experience. Read the full article.



“Iteration in the early concept phase is something our designers want and need more of. Substance provides the flexibility to do it. With this level of accuracy in renders, designers are able to make concrete decisions early in the design process.”

-David Nikel, Digital Model Manager at Hyundai California Design Studio

"Creating samples is crucial for seeing how a final product looks and feels. However, it takes time and money, especially when using rare materials. With Substance, it is possible to see different variations of a 3D model immediately, including material, stamping, and seams."
-Valéry Damnon, Founder of Valéry Damnon

Some Studios Using Substance



And many more...